Great Artists Simplify

Great Artists Simplify

Simplicity is the ultimate sophistication. - Leonardo da Vinci

I save all customer emails. After analyzing the emails, it’s clear that customers only care about a few things:

  1. Most importantly, they want the data to be accurate. If our sports apps show an incorrect score, our customers are pissed. Rightfully so.
  2. They want the data to be up-to-date. We have had problems in the past where a game doesn’t get updated for a day or so. Or the NBA Cavs app still showed Lebron James on the roster. Ooops. What good is the app if the data is not up-to-date?
  3. They want live scores. We originally thought that most people had ESPN on their phone and that they could just use that for live scores. Maybe they do… but they sure want live scores in our apps.
  4. They want the time to match their timezone. This should have been a no brainer from the start for us. There is no reason that we couldn’t have delivered this. This has caused our customers to be late. This causes them to lose confidence in us. It should.

We are redesigning the entire app. Is a complete redesign necessary? We’ll see. We are removing the Wikipedia link. We are removing videos (they were old and crappy Youtube videos). We are removing the stadium images. We are removing chat.

We are just focusing on fast and accurate data. At least for now.

Great artists simplify and do at least one thing well.

You might also enjoy:

  1. Large Iterations Slow Momentum
  2. Starting a Software Business and Finding a Niche Market
  3. Start with a Vision

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