Metaphors and Marketing

Metaphors and Marketing

I just stumbled upon an article titled: “How to Create Advertising that Sells.” Point 29 is about having a lot of words in a headline. Whether there is merit in this or not, that’s not my point. My point is one that I’m surprised isn’t listed in one of the articles 38 points. Point 29 has this statement:

“At 60 miles an hours, the loudest noise in this new Rolls-Royce comes from the electric clock.”

Prospects don’t care about the length of the headline. In fact, it’s not the length that matters (hehehehe… see what I did there?). It’s the imagery that the statement or picture portrays.

Is the following statement better or worse?

“Our Rolls-Royce is really quiet.”

It’s worse. But not because it’s shorter. This statement does not paint a picture in your mind.

Metaphors paint pictures in the minds of people. Pictures aid stories. Stories sell products. Use metaphors in advertising.

You might also enjoy:

  1. Become Master of Metaphors
  2. Literature and Life
  3. To Stand Out, You Must Dazzle Your Customers

Since you made it this far, you should follow me on Twitter: @jprichardson


If you made it this far, you should follow me on Twitter.  


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